Earning the reputation as a culturally diverse yet traditional town, Kerrville attracts thousands of visitors annually who flock to enjoy Texas blue lakes, green parks and ongoing entertainment. Although the Museum of Western Art is one of the most popular museums that attract tourists every year, it is the Kerrville Folk Festival held during the Memorial Day weekend that defines the personality of the town. Other annual events hosted by Kerrville are the Wine and Music Festival and the Texas Arts and Crafts Fair. Shopping and dining in Kerrville are as entertaining as attending a fair or festival. Located in Downtown Kerrville, the city's historic buildings and monuments give visitors a chance to witness the richness of Kerrville's past. The Guadalupe River passes through parks like the Kerrville-Schreiner and Louise Hays, providing ideal picnic areas and outdoor opportunities such as swimming, boating and fishing.